Hotels
CBRE provides unrivalled coverage of the CEE Hotels market. With a team of sector specialists covering the entire region, 100% focused on hospitality, we provide the insights, strategic vision, and execution excellence that investors need for this dynamic economic area. From single assets to large-scale portfolios and platforms, we provide advice on the full spectrum of hotel investment categories.
Spanning Every Dimension
With specialised expertise, unsurpassed experience and superior market intelligence, we deliver powerful outcomes driven by your investment goals.
Investment Properties
Our investment sales specialists are well-versed on a broad spectrum of hotel assets from economy to luxury.
Our team of experts is wholly dedicated to hospitality, providing clear insights, strategic vision, and superior execution.
Our team of experts is wholly dedicated to hospitality, providing clear insights, strategic vision, and superior execution.
Operator Selection
CBRE's Operator Selection team advises investors across Europe and the CEE region, finding the best operator for their hotels and negotiating the best available terms on their behalf.
Our team has an unparalleled experience in hotel operator selection and will lead you through a tailored, highly structured and competitive process.
Our team has an unparalleled experience in hotel operator selection and will lead you through a tailored, highly structured and competitive process.
Valuation & Advisory Services
From single assets to small and large-scale portfolios, our team has extensive experience working on valuation assignments across the CEE region and Europe.
We provide the highest-and-best-use studies (feasibility study). Our proactive insights and executable strategies to unlock hidden value drive returns and enhance outcomes for our clients' real estate hotel investments.
We provide the highest-and-best-use studies (feasibility study). Our proactive insights and executable strategies to unlock hidden value drive returns and enhance outcomes for our clients' real estate hotel investments.
About Us
Structure and Leadership
The Hotels valuations, advisory and investment properties teams form a cohesive unit within the CEE region, and are connected with our hotel teams across Europe.
Specialised Expertise
CBRE has over 11 CEE-based hotel specialists who are market and sector experts with a deep understanding of clients’ needs and motivations. Our specialists go beyond the assignment and are committed to serving our client’s strategic objectives to achieve great outcomes.
Cross-Sector Connectivity
We provide unrivalled access to dedicated capital, operational expertise and real estate solutions that will differentiate our clients.
Global Platform
With dedicated teams in the Americas, Europe, and Asia Pacific, the hotels team can respond quickly and seamlessly on cross-border global assignments.
Our team, spanning every country in the CEE region, offers clients unparalleled market insights with members based locally, providing firsthand knowledge and a unique understanding of each market.
CEE Contacts
European Contacts
Arena Corner
Corvin Palace
The Julius
The Hub
Discover how CBRE's adaptive reuse strategy can transform underutilised buildings into vibrant hotels, unlocking new opportunities for landlords and investors.
As a result of the pandemic-induced shift towards hybrid and remote work, many office landlords are struggling with high vacancy rates and reletting vacant spaces. This is especially true for older, B category assets. As a solution for underperforming assets, adaptive reuse - i.e. converting the building into a hotel - might be the right approach. Capitalising on the wide experience of the hotel experts based in the CEE region, CBRE can help landlords find the right assets suitable for conversion.To analyse the viability of an adaptive reuse project, the CBRE Hotels team conducts detailed feasibility studies which are vital for the decision-making process of our Clients. In addition, a feasibility study confirming the possibility of a hotel conversion can help the sale process of vacant/low-WAULT office buildings by increasing interest and widening the buyer pool.
CBRE estimates the achievable total room capacity, identifies the right positioning, analyses the cost & revenue implications and helps investors to understand the key differences between hotel leases, and management and franchise agreements.
The study can also be an essential part for any Operator Selection as it shows to the operators that the project viability has been checked and, consequently, they commit more to the process.
2025 CEE Hotels Report
In our latest 2025 CEE Hotels Report, we explore the strong momentum of the hotel industry across Central and Eastern Europe. The sector continues to build on its post-pandemic recovery, showing resilience, rising investor confidence, and a healthy pipeline of new hotel developments.
The report offers an in-depth look at market performance, demand trends, and the evolving investment landscape, reflecting how the region is adapting to new traveller preferences and economic conditions.
If you're interested in the latest insights shaping the hotel market in this dynamic part of Europe – download the full report.
The report offers an in-depth look at market performance, demand trends, and the evolving investment landscape, reflecting how the region is adapting to new traveller preferences and economic conditions.
If you're interested in the latest insights shaping the hotel market in this dynamic part of Europe – download the full report.