Welcome to The Experience Economy

Disruption of traditional commerce models continues to accelerate at an unprecedented pace. Retailers are being forced to re-evaluate how they go to market, balancing front-end footprints with back-end fulfilment capabilities and their overall digital presence. At the same time, flexible networks and infrastructure capabilities are elevating supply chains and logistics strategies into must-have, strategic differentiators.  

In the experience economy, meeting consumer demand requires a seamless partnership between front-end retail experiences and back-end fulfilment capabilities. We believe real estate lives at the heart of this opportunity. Leveraging the industry’s leading Retail and Industrial & Logistics platforms, our Omnichannel Real Estate practice advises and executes real estate programs for retailers to better serve their customers. Coupling rich data sets and consumer insight with proven expertise across retail and industrial asset classes, we provide an integrated suite of advisory, transaction and outsourcing services that enable our clients to win in the experience economy. 

A Model for Powerful Outcomes

Led by dedicated experts across predictive analytics, network design, site selection, transactions and portfolio management; and powered by our connected suite of enablement technologies, CBRE Omnichannel Real Estate is fortifying portfolios that support dynamic commerce models. 

Multidisciplinary Retail & Industrial Team

The new range of services launched by CBRE Romania through the multidisciplinary retail and industrial teams integrates the solutions already offered to retailers by the local team, in over 17 years of experience. Thus, in addition to land acquisitions, leasing, portfolio optimization, mergers and acquisitions and property management, omnichannel services facilitate tenants' access to typical solutions for the industrial sector.