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EMEA

The surprise from the CBRE study

Bucharest | January 29, 2019
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Post-millennial young people in Bucharest are most pleased with their office!

  • During 2018, CBRE conducted the first study dedicated to the working environment in the office space in the capital;
  • The participants were divided into four age categories: generation Z (18-24 years), generation Y (25-34 years), generation X (35-49 years) and generation of seniors (50-64 years);
  • Research findings are extremely important for attracting and retaining the workforce.
CBRE, the global and national leader in the real estate consultancy market, conducted the first study in 2018 on the importance of the working environment of office buildings for employees' work. The research was attended by 500 people working in Bucharest and focused on highlighting the satisfaction and relevant criteria in choosing people from distinct age groups who work in different areas of the city and in extremely diverse areas of activity. Contrary to popular perceptions in the business world that post-millenarians consider themselves to be a generation with difficulty in integrating into work, one of the key findings of the study is that the most satisfied employees belong to the very young generation (18-24 years).

Thus, 82% of the respondents belonging to the Z generation (18-24 years), also called the generation post-millennials, were satisfied and very pleased with the location and the conditions offered in the office buildings they are working in - 55% said they were relatively satisfied and 27% were very satisfied. The generation of seniors (50-64 years old) is satisfied in a proportion of 73%, of which 35% are quite satisfied and 38% are extremely satisfied. The category of people aged 35 to 49 (generation X) ranked third, with 63% of people being satisfied with the workplace conditions. Of these, 39% are relatively satisfied and 24% very satisfied.

Generation Y (25-34 years), which will account for 50% of global labor force by 2020, has the lowest percentage of people relatively satisfied or very satisfied with the current conditions in the office space where they work: 58 % of which 35% of respondents are relatively satisfied, and only 23% are very satisfied. Youths of the Y generation also lead the proportion of relatively dissatisfied people, with 18% being followed by seniors by 14%. In terms of total dissatisfaction, 8% of the X-generation respondents said they were extremely dissatisfied, followed by the Y generation by 7%.

The research tracked employees' perception of both easy access to the car or public transport and taking into account other factors such as shops, restaurants, pharmacies or ATMs in and around the building, as well as available parking spaces, access to a gym or the possibility of cycling at work. Other criteria for the selection of the job analyzed in the study were: the existence of showers, locker rooms and spaces for relaxation and meditation, the quality of furniture, etc.

"Improving the work environment greatly impresses the quality of new office projects, but also the satisfaction and productivity of employees. It is extremely important for us to contribute to the evolution of the office space market, which will lead to professional progress and business development, all of which mean economic growth. Throughout this process, attracting and retaining people has a major role, and research on the scale of the CBRE has a special value in this respect," said Mihai Paduroiu, Head of Advisory & Transaction Services of CBRE Romania.

At the level of distribution in different areas of the capital, the young and very young generation (18-34) works mainly in the western and northern areas, generation X (35-49 years) in the western and central areas, and almost half of the seniors who participated in the study in the central part of Bucharest. Among the grievances listed by most interviewees include: systems deficient heating, ventilation and air conditioning (40%), natural light enough (37%) and space too crowded and parking in shortage (both - 36%) . The balance between personal life and time is valued differently, depending on the age category: the 68% generation thinks that time for personal life is an extremely important criterion in choosing a job, followed by the generation Y by 47%, X-generation by 51% and seniors by 35%
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